Caused by medical apps that fail to deliver personalized, relevant information and resources.
Caused by medical apps that don't allow you to customize your experience.
"I'm a cardiologist! Why is this app providing me an Alzheimer's Disease Resource Center! Do you even know me???"
"I knew I had a problem during patient consults when I frequently spent 1 minute talking to my patients and the other 14 looking for a tool on my iPad."